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Simon Fraser University
A creative solutions under pressure
The challenge
- Tasked with designing a 16-20 page brochure and creating motion graphics for a promotional video.
- Required an animated flyover of Canada, zooming into SFU’s three campuses.
- Faced tight deadlines and no prior experience with motion graphics.
The solution
Proposed a helicopter shoot to capture aerial footage of the campuses, which could:
- Replace the animation with stunning, real-world visuals.
- Provide high-quality images for the brochure.
- Enrich the university’s image library for future marketing use.
The execution
- Coordinated with helicopter companies, photographers, and videographers to arrange the shoot and negotiate costs.
- Developed a detailed proposal that gained approval from leadership.
- Collaborated with the staff videographer to produce a seamless flyover sequence for the video.
- Worked closely with a writer to ensure the brochure was polished, cohesive, and on-brand.
The results
- Delivered an engaging and visually stunning promotional video.
- Produced a professional brochure that exceeded expectations.
- Provided valuable aerial images that became assets for SFU’s broader marketing efforts.
Takeaway
Demonstrated resourcefulness under pressure, the ability to pivot to creative solutions, and a commitment to collaboration and excellence.
