A creative solutions under pressure​

The challenge

  • Tasked with designing a 16-20 page brochure and creating motion graphics for a promotional video.
  • Required an animated flyover of Canada, zooming into SFU’s three campuses.
  • Faced tight deadlines and no prior experience with motion graphics.

The solution

Proposed a helicopter shoot to capture aerial footage of the campuses, which could:

  • Replace the animation with stunning, real-world visuals.
  • Provide high-quality images for the brochure.
  • Enrich the university’s image library for future marketing use.

The execution

  • Developed a detailed proposal that gained approval from leadership.
  • Coordinated with helicopter companies, photographers, and videographers to arrange the shoot and negotiate costs.
  • Designed video assets, typography, and graphics to ensure a cohesive visual identity across print and digital.
  • Collaborated with the staff videographer to produce a seamless flyover sequence for the video.
  • Worked closely with a writer to ensure the brochure was polished, cohesive, and on-brand.

The results

  • Delivered an engaging and visually stunning promotional video.
  • Produced a professional brochure that exceeded expectations.
  • Provided valuable aerial images that became assets for SFU’s broader marketing efforts.

Takeaway

Demonstrated resourcefulness under pressure, the ability to pivot to creative solutions, and a commitment to collaboration and excellence.

Larry and Hans meeting at Talon helicopter
Nancy and Hans flying over Vancouver
Photographer sitting next to helicopter pilot
Larry and Talon pilot over Burnaby mountain
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