Blue Spruce Campsite: A Fresh Look for a Better Stay
The challenge
- Blue Spruce Campsite, located in Southern Bay, Newfoundland and Labrador, had an outdated website that wasn’t effectively attracting tourists.
- The “Stay and Play” section, which is the middle screenshot on the left, listed local tours and attractions but lacked images and detailed information, making it difficult for visitors to plan their stay.
- The goal was to modernize the site, improve usability, and create a visually engaging experience that highlighted activities, tours, and amenities to increase bookings.
The solution
- Redesign the website with a fresh, inviting look that aligns with the natural charm of the campsite.
- Improve navigation and content structure to make information more accessible.
- Enhance the “Stay and Play” section by providing images, descriptions, and contact details for local tours, dining, and activities.
The execution
- Developed a more visually engaging layout with user-friendly navigation.
- Added high-quality images and detailed descriptions for all tour companies and nearby restaurants.
- Refreshed the overall site design to create a seamless and modern experience.
The results
- The revamped website now effectively showcases Blue Spruce’s activities, tours, and amenities, making it easier for visitors to plan and book their stay.
- The enhanced “Stay and Play” section provides a richer experience with clear visuals and detailed information.
- Currently collaborating with a developer to introduce an online chat feature, allowing guests staying at the campsite on the same dates to connect and plan activities together.
Takeaway
A well-designed website is more than just aesthetics, it’s a key tool for attracting visitors and enhancing their experience.
