Design support for international product launch
Ocean Diagnostics needed design support for their upcoming international trade shows in the UK and France. I was brought on to help develop a cohesive visual presence for their tradeshow booth and marketing collateral, including brochures and signage.
The goal was to create flexible, lightweight display materials that could travel easily, align with their recent brand photography, and showcase both new and existing technologies.
Role
Graphic Designer
Print production coordinator
Team
Designer
Photographer
Writer
Timeline
5 weeks
Tools
Photoshop
Illustrator
Options presented to the client
Option 1
The wave graphic from the Ocean Diagnostics logo is used both as an overlay and a connecting element, so the banners can blend seamlessly when placed side by side. The circular shape of the logo is also used in the bullet points. The overall design has a clean, professional look that fits in with Ocean Diagnostics’ visual style.
Option 2
This design emphasizes nature’s beauty to capture viewers’ attention and create an emotional connection. With its scenic landscapes, marine life and vibrant water visuals, it highlights the ecosystems that Ocean Diagnostics is striving to protect. The visuals complement the message “Innovative technology to diagnose and protect the health of our marine and freshwater environments”, reinforcing the company’s mission through stunning, immersive imagery.
End result
The final booth design emphasized the technology over marine life, reflecting a shift in messaging priorities.